Thank you. IDØ is
shutting down.
We built IDØ to answer one question — when a competitor makes a move, did it actually land? We're proud of what we made. And after an honest run, we've decided to stop.
Here's the real reason, and we mean it: we don't think this is what this generation of builders wants — and we think that's a good thing.
The best people we watched weren't staring at their rivals. They were heads-down on the users they serve. Build for your users, not against your competition. We're not going to argue you out of that — we agree with you.
So IDØ is closing for good. Thank you to everyone who took a look, signed up, or sent a note. It meant more than the numbers did.
Think this idea still has legs?
If you believe measuring reception — not just activity — is worth building, leave your email. If enough people do, maybe it comes back in the right hands.