Competitive intelligence, done honestly. Why whether a move landed beats what shipped — and how to read a rival's launch without drowning in noise.
Competitive intelligence tools are built to tell you what a rival shipped. We measured what happened next — and across nine sectors, only 12% of moves earned any public reaction at all.
Across 6,569 scored competitor moves, the correlation between how significant a move is and how much reaction it earns is 0.233 — about 5% of the variance. Significance and reception are close to independent, which is the whole reason we measure both.
03 · Jul 20, 2026 · 5 minNot a small number — zero. Which tells you something precise about when reception measurement is useful, and when you have to read a competitor structurally instead.
04 · Jul 20, 2026 · 5 minOf 6,569 deduplicated moves, 100 of them account for 62.5% of every reaction measured. Attention in B2B software is not scarce — it is concentrated, which is a different and more useful problem.
05 · Jul 20, 2026 · 6 minAcross 4,677 competitor moves, 14.8% of press events drew a public reaction against 7.9% of actual product ships. The gap is real, and it is not a reason to write more press releases.
06 · Jul 11, 2026 · 4 minShipping is table stakes. The real question — did the market care — is answerable, and it's the one that should change your roadmap.
07 · Jun 28, 2026 · 3 minA number you can't reproduce is an opinion. Here's why the IDØ impact score is deterministic — and where the model does belong.